Link Earning vs Link Building

Link Earning vs Link Building

natural link building

So, your website design is finished and it’s time to acquire some high domain authority backlinks. Domain Authority is Moz’s algorithm metric for how well a domain is likely to rank in Google’s search results while Page Authority calculates the strength of an individual web page. Google’s page rank updates around every 3 months while Domain Authority updates about 2 times per month. Compared to Google’s page rank, Domain Authority is more accurate and gives better analytics of the website’s SEO performance.

This article is about building natural earned links, so let’s get started and I’ll give you some important information below to follow which just about guarantees an excellent SERP for your website.

Google rewards Webmasters who obtain natural earned backlinks by utilizing great content that keep visitors on your website. Algorithms are now smart enough to know the difference between easy and earned backlinks. There are some places on the internet that will submit your website to thousands of places for a fee, however, Google knows you can’t naturally earn this huge amount of backlinks in a short period of time and essentially most of these links may not be from high domain authority sites. Several hundred low quality links won’t equal the benefits you acquire from only a few high quality sites. A lot of people ask me “how do I obtain earned links naturally”? The answer is simply hard work and if you take the easy way, more than likely your site will get penalized by Google.

Social Media Marketing

There are many social media sites with high domain authority which are a gold mine for obtaining natural earned backlinks for your website pages. But first you need some informative blog articles on your website about your products or services that your social media blogs will link to (via anchor text) giving your website pages more page authority.

Your social media blogs must be eye catching with great content including your targeted keywords in the heading. Most will allow you to import an image from your website blog page URL which gives you a earned link as well. I would recommend giving this images an alt tag. In the body of your social media blog include your long tail keywords with anchor text links to revelant blog pages on your website. Don’t use the same anchor text keywords repeatedly as this will be considered keyword stuffing so spice it up with different anchor text keywords linking to different URL blog pages on your website giving you link diversity and page authority.

Just below your social media blog content, I would recommend embedding a Youtube video as this will give visitors more information about your products or services. Your goal should be to write blow out of the water blog articles that visitors will share and their followers as well increasing your backlinks exponentially.

There are contradicting articles on the internet stating social media signals don’t impact SERP, however, how many times have you done a Google search and in the results are Youtube videos or social media sites such as Pinterest and WordPress. I did a search for Denas Complex and on page one is the results below.

social media backlinks

As you can see there are 2 Blogspot, 2 WordPress and 1 Linkedin URL results which clearly shows social media sites have an impact on SERP if your blog articles incorporate original engaging content that visitors are looking for. So remember, natural link earning can be a long and tedious method of the SEO process but pays off in the long run and implementing black hat SEO techniques will only get your website penalized.

On Page SEO Guide

On Page SEO Guide

On page SEO guide

These are some SEO methods to consider for your web pages. Page loading time should be around 3 to 5 seconds so makes sure your embedded videos are not set to autoplay and keep images optimized at 72 dpi. Limit useage of .png images as these are the largest file sizes compared to .jpg images.

The goal is to keep visitors on your site as long as possible and keep them returning on a regular basis so quality content is by far the most important.  I recommend about 500 words per page with a combination of pics and 1 or 2 embedded videos containing useful information about your products or services.

Make sure your website is mobile responsive because Google is now requiring this or face a penalty on mobile searches.  Using Bootstrap framework to make your site responsive is by far the most popular method today.

Get a free Google Webmaster account which includes statistical analytics, and add HTML tracking code to the <head> section of each page.

One thing I failed to mention earlier is to have a separate web page for different long tail keywords.  Also try to have these keywords in the URL yourdomain.com/pagenamewithkeywords.html  of your web page.

Google like original fresh new content on a regular basis so add some new information to old pages or add new pages frequently making sure these new pages are included in your sitemap.xml file.

This process ensures your website is ready for an Off Page SEO campaign which makes your website search friendly.  Below is some valuable information to help you implement on page SEO.

The most important first step is to choose your targeted keywords and then use Google’s keyword planner, https://adwords.google.com/KeywordPlanner, to find out the competition for your keywords. If your keywords have high competition, I recommend using long tail keywords. Let’s say you are a local business selling cars then your long tail keyword would be “Kia Hyundai sale in Columbus GA”.  The included city and state keeps you from competing world wide for Kia and Hyundai.

Next, place these long tail keywords in the page title and description tags located in the <head> section of your page. The page description tag should be a descriptive and informative sentence about your business or services containing your targeted long tail keywords.

Place these keywords in your H1, H2 and H3 tags which should be bold and large font type. Your most important keywords should be in the first sentence of the first paragraph and keep keyword density around 3%. Image file names should contain your long tail keywords and the alt tag for that image as well.

Embed videos in your pages as this shows your products in action better than text or images.  Videos are more engaging and visitors will stay on your site longer thus reducing your bounce rate.

Social Media Marketing

Social Media Marketing

social media marketing

Internet marketing for your products or services was rather difficult prior to the onset of social media. With the right social media marketing campaign there is no doubt you can achieve success beyond your expectations. Many of these sites have a high domain authority which can give your ecommerce site an excellent SERP (search engine ranking position). But of course the first question is how do I get started?

First make sure your website is optimized and ready for a social media campaign.

  • Is your website mobile responsive?
  • Have you implemented On-Page SEO for your websites?
  • Does your website contain engaging original content?
  • Minimum of 300 words per page with keywords in the H1, H2 and H3 tags
  • Most important keywords in the first sentence of the first paragraph
  • Long tail keywords in the page title and description meta tags
  • Does your website contain embedded videos about your products or services?
  • Have you implemented Google Analytics?
  • Easy navigation with no broken links

Next write informative articles about your products or services with promo videos showing your products in action. Setup social media accounts on Facebook, Google+, Pinterest, Linkedin, Tumblr, Blogger.com, WordPress and Youtube. As I’ve mentioned before in other articles, text and pics alone will not engage visitors to stay on your website and reduce your site’s bounce rate. Articles you generated for these social media pages should have embedded as well. Make sure each blog is around 400 to 500 words and include anchor text backlinks in the body of your text to different pages on your website pages giving them more page authority.

Social media marketing is not something you do until you achieve your targeted SERP. New blogs need to be added on a regular basis because Google loves new content as this engages customers to keep coming back to your blog.

Conclusion

Using social media marketing to increase your website’s page authority is how you achieve excellent SERP because visitors who follow your blog will result in their followers linking back to your blog increasing your backlinks exponentially to your website.

Bootstrap Guide

Bootstrap Guide

Bootstrap

Having switched from Serif WebPlus software to Bootstrap web design several months ago, I can honestly say it outputs responsive websites which seems to be compatible with all browsers and the web pages apparently load faster which has definitely exceeded my expectations.

You can also incorporate lightboxes, picture carousels, modals, forms, animations, menu dropdowns. etc. by downloading free available plugins for Bootstrap. There are many free templates available on the internet which you can modify to suit your needs or if you are familiar with HTML 5, you can design your project from scratch.

As of April 21, 2015 Google requires all websites to be mobile responsive or get penalized on mobile searches although you will still retain your ranking on laptop and desktops searches. Google’s reason for doing this is because around 50% of all internet traffic is now on mobile devices and increasing annually.

The Boostrap layout consist of a grid system using rows with 12 columns per row which are very flexible because you can have several rows within a column or you can have 2 columns per row if each are 6 or one column 7 and the other 5. Any combination of columns per row can be used as long as they don’t exceed a maximum of 12.

The reason for this is because on a large screen obviously 12 columns per row will display across the screen, however, on tablets only 6 to 8 columns display per row and on smart cell phones 1 or 2 columns are displayed per row. The rest of the columns are stacked vertically on the screen so you don’t have to zoom in and scroll left to right like you would have to do on a non-responsive website.

There are some online Bootstrap drag and drop GUI’s but most of them are limited to some degree.  If you wish to learn this new way of responsive web design, I would suggest downloading some free templates and use an HTML5 editor to view the code and what it does.

Mobile Responsive Web Design

Mobile Responsive Web Design

mobile web design

Web design has come a long way over the last 10 years.  I can remember using Microsoft Expression Web or Adobe Dreamweaver to design websites and was very difficult considering every picture or text had to be put in it’s own cell and if you added anything extra in that cell, it would automatically re-size all the other cells throwing off your web design.

Then along came drag and drop web design like Serif Web Plus which didn’t require you to know much about HTML but wasn’t mobile responsive.  Bootstrap responsive design, which is open source CSS and Javascript framework, was introduced in 2011 and was developed by Twitter.

  • Flexibility of use — Since Bootstrap is easy to use, anybody with basic working knowledge of CSS and HTLM5 can development a responsive website with Bootstrap although it comes with predefined CSS and Javascript styles for those who don’t have knowledge of this.
  • Consistent design — All Bootstrap components share the same CSS, Javascript and styles through a standard library making the designs and layouts of your web pages consistent throughout your responsive design.
  • Compatibility with all browsers — Bootstrap is compatible with all modern browsers such as Safari, Mozilla Firefox, Internet Explorer, Google Chrome, and Opera.
  • Save time — One can save plenty of time and efforts using Bootstrap design templates along with many free plugins that can be found on the internet.
  • Responsive features — Bootstrap responsive features allow your web pages to automatically adjust across all types of screens including cell phones, tablets, laptops and desktops.
  • Open Source — Last but not least, it’s free open source available for download from the internet.

Mobile Web Design//

The latest version of Bootstrap is version 3 and I’ve been using it for over 5 months and has exceeded my expectations for responsive design. Some of the nice features are lightboxes, image carousels, modals, forms, animations, hover menu dropdowns. etc. which can be implemented by free available plugins. There are many free Bootstrap templates available on the internet which you can modify to suit your needs or design from scratch if your familiar with HTML5.

One important thing to mention is Google now requires all websites to be mobile responsive as of April 21, 2015 or get penalized on mobile searches. I think this is because approximately 50% of all world wide internet traffic is now done on mobile devices.

SEO Mistakes to Avoid

Common SEO Mistakes To Avoid

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SEO mistakes

SEO experts have used anchor text links with keywords to increase their SERP in the past, however, do not spam your anchor text links with the same keywords, spice it up with different words. Below are some methods you should avoid when implementing your SEO campaign.

Spammy Guest Blogging

There are spam guest blogging and legitimate guest blogging. Google will see guest post links that are not relevant to the site’s theme as spam.

Quanty of Links Over Quality

A few high quality PR9 backlinks is worth more than hundreds of PR1 backlinks so save time and concentrate on high quality backlinks.

Keyword Density

Long tail keyword stuffing gets penalized more frequently compared to head terms. Keyword density should be no more than 3% to 5%.so the more content you have, the more keywords you can use. Use keywords which are relevant to the page’s title and description tag.

Don’t Rely on Backlinks and Ignore Original Quality Content

Long tail keyword stuffing gets penalized more frequently compared to head terms. Keyword density should be no more than 3% to 5%.so the more content you have, the more keywords you can use. Use keywords which are relevant to the page’s title and description tag.

Do not use paid directories or server link farms to get your backlink or this might get you penalized from Google on search results.

Google always likes orginial fresh content so keep your website updated regularly and also update the date line in your sitemap file.

Master’s SEO Guide

Master’s SEO Guide

SEO

SEO is a method to make sure your website is Google friendly and can be found easily on search engines.  This process can be very expensive and if you hire an expert, ask for references or you might be out alot of money with no results.

Social media marketing seems to be the best way of getting information about your services or products to the public and is an efficient way of content marketing.

As mentioned before, Google likes original fresh content so keep your site updated on a regular basis and try to have around 300 to 500 words per page with embedded videos which engages visitors more and reduces your page bounce rate.

Site structure with easy navigation is important to give visitors a pleasant experience making it easy to find what they are looking for. Check for broken infrastructure links as Google will pickup on this when your site is crawled by Googlebot.

Applying for a free Google Webmasters account is extremely important in order to view analytics and statistics about your website. In the analytics section you can generate Google html tracking code which is placed in the head section of your web page.

  • Guest Blogging– This is still a viable source of backlinks, however, make sure the blog is relevant to your product or services and has a high domain authority.
  • Social Media
    • Alot of online articles state social signals are not backlinks, however, I have to disagree since I’ve used this method and obtained excellent SERP. Google Webmaster Tools backlinks section shows many links from alot of social media places such as Pinterest, Tumblr, Linkedin, Blogspot, Google+, etc. Click on the image below to view a snapshot of Google Webmaster Tools backlinks section.
    • Write original engaging articles pertaining to your products or services, including embedded videos, posting them on all your social media sites. Each article you post should include anchor text pointing back to different pages on your website giving them backlinks and page authority. Do not repeat over and over the same anchor text words; spice it up alittle with different long tail keywords.
    • If your article content is very informative, visitors will re-pin, follow, or link to it as well as their followers, increasing your backlinks exponentially.

Video MarketingThere are many video sharing services on the internet such as Youtube and Dailymotion where you can also obtain backlinks. The first line of video description should start with your url and continue with your video description including targeted keywords. If your videos are optimized properly, they can show up in Google’s search engine results.

Domain Authority//

Since Domain authority consist of many different metrics, the best method of improvement is to improve your overall SEO. Back links are the most important factor calculating your Domain Authority score. You should focus on building high quality do follow backlinks from high PR sites. Avoid server link farms and paid directories. Guest blogging on blogs with higher DA than yours is an excellent way to increase your website DA, however, be cautious about using the same link anchor text repeatedly; change your words around. Make sure you get do follow backlinks from your guest post.

Social Media

Google’s algorithm includes a social media factor affecting the DA and SERP of websites. Your articles on these social media sites, with unique high quality content, will shared by your followers which in turn will be shared by their followers resulting a better DA. Don’t forget to include some link anchor text in your articles pointing back to your website pages that are revelant to the article.