Social Signals Drive SEO?

Social Signals Drive SEO?

social-signals

There are many articles on the internet stating social signals is not an SEO factor but in my experience there is no doubt it plays a significant role when it comes to implementing a successful SEO strategy. There are several reasons social signals have an indirect and direct influence on your website SERP (search engine results page).

  • Quantity of social media shares and followers
  • Quantity of people who have you in their Google+ circles
  • Quantity and diversity of anchor text earned backlinks per blog post pointing to different pages on your website
  • Quantity of positive reviews on Google Local

Onsite Social Signal Elements Include:

  • Connect buttons (Follow on LinkedIn, Facebook Like, Twitter follow, etc.)
  • Onsite blog with targeted longtail keywords at 3%

Offsite Social Signal Elements Include:

  • Linkedin company page
  • Facebook business page
  • Pinterest business page
  • Company Youtube channel
  • Tumblr account
  • WordPress account

Launching your social media online presence

Register your business with the social media sites listed above and remember to list your website URL in your profile setup is one of the most important steps for internet marketing.

Set a goal to post at least one blog per day on each social media site. You can use the blog posts on your website but remember integrated anchor text backlinks should contain your targeted long tail keywords and point to different blog pages on your website. Use variations of long tail keywords so it doesn’t appear as keyword stuffing. Keywords should be around 3% of entire content.

Each blog should be around 500 words or more with at least one embedded Youtube video. Use images in your blog posts so Pinterest users can pin them. Use social media like, share or connect buttons which enable readers to follow you on Google+, Linkedin, Facebook and Twitter.

Quality Content

As you’re writing your blog posts, keep in mind your content must contain how your products or services can help people in their everyday lives as these visitors will more than likely share or re-pin your content and their followers as well. Best quality content keeps your visitors on your blog posts longer thus reducing your site’s bounce rate and improving your SEO. Remember, you are not trying to rank your blog posts but as a way of link building to increase your website’s page and domain authority.

Social media marketing is an important part of your internet marketing campaign to promote your content to a broad audience which helps drive a huge amount of visitors back to your website. There are many people who would rather watch a video instead of reading 700 words of text so I strongly recommend embedding a video below your blog post as this sends a signal to Google of excellent quality content.

Conclusion

I’ve been using social media for years as a way of increasing my website’s SERP with fantastic results. I write my own blogs since I know many SEO methods but If no one in your company is able to write blogs at 3% keyword density, I recommend hiring a professional marketing blogger. Good luck and happy social media marketing!

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Want to be an SEO Expert?

Want to be an SEO Expert?

seo-expert

Domain Names

There are many factors that one should consider if you want to become an SEO expert.  Because the domain name itself is a ranking factor that search engines consider when determining SERP, I would recommend including your most important targeted keywords and a .com would be better than a .net, org, info as it helps with brandability.  We all know .com is more common, looks more authoritative and our brain is wired to think .com.  Avoid hyphens in your domain name as this detracts from credibility and can considered as a spam indicator.  When selecting a domain name remember to make it short and easy to remember.

ON Page SEO

Before considering an Off Page SEO method process, I highly recommend performing an On Page SEO for your website.  The most important first step is choosing your targeted keywords and determine how competitive they are by using Google’s keyword planner at https://adwords.google.com/KeywordPlanner.  If your keywords are very competitive nationally then include your city and state which results in long tail keywords.  These keywords should be included your page meta title, description, H1, H2, and H3 tags as well.  For your entire website, keep your keywords around 3% density to avoid keyword stuffing as Google frowns up this and can hurt your SERP.

Excellent quality content is an important part of On Page SEO so I recommend around 400 words of text per page with integrated keywords and include embedded videos as this will keep visitors on your website longer thus reducing your page bounce rate. Keep jpeg images at 72 dpi and limit the usage of .png image as these will be larger file size resulting in a longer page loading time.  Also don’t forget to give your images an alt tag description.

Implement a Blog on your website as this will be an important part of your Off Page SEO process as I will explain later in this article.  Your Blog articles should include 3% keyword density and explain in detail how your products or services can help people in their everyday lives.  Your web page filename  seo-columbus-ga.html should also include your targeted keywords. Good navigation and internal linking is also an important factor.

As of April 21, 2015 Google is now requiring websites to be mobile friendly or face a ranking penality on mobile searches.  I recommend using Bootstrap which is an open source framework of HTML 5, Javascript and CSS which allows web pages to adjust automatically on any type of screens from cell phones to large LED monitors.  You can find many free plugins for Bootstrap on github.com  which can enhance your responsive web design project.

I highly recommend getting a free Google Webmasters account which links your website to Google Analytics allowing you to generate a Google tracking html code which you will embed in all your web pages.  This allows you to receive frequent analytical reports from Google showing statistics about your website such as bounce rate, visitors per day, derived keywords and much more!

Off Page SEO

So now you’ve implemented On Page SEO for your website and ready to begin your internet marketing campaign.  Social media has become a great avenue for acquiring important backlinks needed to improve your website’s domain and page authority. Some of the social media sites I use are Google+ communities, Pinterest, Blogspot, Linkedin, Tumblr, Facebook, Twitter and Youtube.

After you’ve setup your social media sites, it’s time to start posting Blog articles.  Each article should contain around 500 words of text or more with embedded videos.  Again, keep your targeted long tail keywords around 3% density and not only in the body but in H1, H2 and H3 tags as well.  Use these long tail keywords as anchor text backlinks to related Blog pages on your website giving them more domain authority.  Make sure to use variations of anchor text so it doesn’t appear as keyword stuffing.  You can post the same Blogs you have on your website but make sure all anchor text links point to different Blog pages on your website.

Video internet marketing is an important part of the Off Page SEO process so I highly recommend posting many videos on Youtube, Daily Motion, Vimeo and frequency.com.  Include your targeted keywords in the video title, description and tag area.  Since Youtube likes HD video, render your videos at 1920×1080  or 1280×720 resolution.  Adobe Premiere, which is my favorite, has many different Youtube render presets.

Conclusion

As described above, SEO is a combination of On Page and Off page search engine optimization and is no doubt a long tedious process which is why SEO professionals are  expensive.  If this process is implemented correctly, you can expect to see excellent SERP results in a matter of 4 to 6 months.  Good luck and happy SEOing!!!