After the Google Panda and Penguin algorithms, a lot of SEO professionals now understand it’s not beneficial to implement keyword stuffing or thin content as this will undoubtedly hinder your chances of obtaining an excellent SERP. Blog articles in the past, at around 400 words, was accepted as quality content but now they have raised the bar to around 800 words. Your blog articles must be blow out of the water informative explaining how your company’s services or products provide consumers with quality at competitive prices.
Optimize Your Web Pages For SEO
There are a lot of controversy about EMD (exact match domains) which are keyword rich domains but I believe they give your visitor a better idea of what your website is about. My recommendation is to use 1 or 2 keywords in your domain name and of course short domain names are easier to remember.
I can’t stress the importance of choosing revelant keywords that people will use in search engines to find your website. If these keywords are very competitive, you might want to use long tail keywords instead which are less competitive. You can visit https://adwords.google.com/KeywordPlanner to do research on your prospective keywords. Keep your keyword density at no more than 3% of your total content per web page. As mentioned in my other articles, page meta title, description, H1, H2 and H3 tags should also include your targeted keywords.
This past April 21, 2015, Google released a new mobile friendly ranking algorithm which gives a ranking boost to mobile friendly websites in mobile search results. I’ve been using Bootstrap to design mobile responsive websites since May of 2015 and found many free plugins on github.com to expand its capabilities.
Social Media Marketing
Social media sites are a great way of acquiring natural earned backlinks for great SERP within 4 to 6 months. When posting blog articles, use anchor text backlinks for different variations of your targeted keywords which should be revelant to the web pages you are linking to on your website. Most social sites have a profile setup where you can add the URL of your website giving you another backlink. I recommend creating a Google+ business page, Facebook business page, Pinterest, Tumblr, Blogspot, Linkedin, etc. Another way to get some good backlinks is using social media marketing bookmarks such as delicious and Google bookmarks.
Setting up a Google Webmaster account allows you to get analytical reports for your website which includes bounce rate, visitors per day, percentage of new and returning visitors, crawl errors, number of incoming external links and keywords picked up by Google. You can generate html tracking code which is put in the section of every web page. Also register your business name and address to get a position on Google maps.
No doubt video marketing is essential to the internet marketing process. I have talked with many SEO professionals that don’t create promo videos which I would definitely consider since Youtube gets over 1 billion visitors per month. Your video title should contain your targeted keywords as well as the description and tags. Begin the description with your website URL to get a backlink. Encode your video at 1920×1080 resolution with the H.264 codec which Adobe Media Encoder does quite well.
SEO has changed over the years and will continue to change with Google algorithms coming out periodically. I believe exceptional quality content will remain the key to getting a high SERP position. Nothing comes easy in life and getting to the top of page one in Google search is no exception. Good luck and happy SEOing in 2016!