SEO 2016

seo-2016

After the Google Panda and Penguin algorithms, a lot of SEO professionals  now understand it’s not beneficial to implement keyword stuffing or thin content as this will undoubtedly hinder your chances of obtaining an excellent SERP. Blog articles in the past, at around 400 words, was accepted as quality content but now they have raised the bar to around 800 words. Your blog articles must be blow out of the water informative explaining how your company’s services or products provide consumers with quality at competitive prices.

Optimize Your Web Pages For SEO

There are a lot of controversy about EMD (exact match domains) which are keyword rich domains but I believe they give your visitor a better idea of what your website is about. My recommendation is to use 1 or 2 keywords in your domain name and of course short domain names are easier to remember.

I can’t stress the importance of choosing revelant keywords that people will use in search engines to find your website. If these keywords are very competitive, you might want to use long tail keywords instead which are less competitive. You can visit https://adwords.google.com/KeywordPlanner to do research on your prospective keywords. Keep your keyword density at no more than 3% of your total content per web page. As mentioned in my other articles, page meta title, description, H1, H2 and H3 tags should also include your targeted keywords.

Google uses page loading time as one of the ranking SEO methods and very important on mobile devices so don’t have any embedded videos configured for autoplay. If you have a sliding banner, limit the number of images and optimize them at 72 dpi. Don’t forget image alt tags should also contain your keywords. Also limit javascript as these can make a request to a third party server which fails to respond. You can test your web page loading speed by clicking here.

This past April 21, 2015, Google released a new mobile friendly ranking algorithm which gives a ranking boost to mobile friendly websites in mobile search results. I’ve been using Bootstrap to design mobile responsive websites since May of 2015 and found many free plugins on github.com to expand its capabilities.

Social Media Marketing

Social media sites are a great way of acquiring natural earned backlinks for great SERP within 4 to 6 months. When posting blog articles, use anchor text backlinks for different variations of your targeted keywords which should be revelant to the web pages you are linking to on your website. Most social sites have a profile setup where you can add the URL of your website giving you another backlink. I recommend creating a Google+ business page, Facebook business page, Pinterest, Tumblr, Blogspot, Linkedin, etc. Another way to get some good backlinks is using social media marketing bookmarks such as delicious and Google bookmarks.

Setting up a Google Webmaster account allows you to get analytical reports for your website which includes bounce rate, visitors per day, percentage of new and returning visitors, crawl errors, number of incoming external links and keywords picked up by Google. You can generate html tracking code which is put in the section of every web page. Also register your business name and address to get a position on Google maps.

No doubt video marketing is essential to the internet marketing process. I have talked with many SEO professionals that don’t create promo videos which I would definitely consider since Youtube gets over 1 billion visitors per month. Your video title should contain your targeted keywords as well as the description and tags. Begin the description with your website URL to get a backlink. Encode your video at 1920×1080 resolution with the H.264 codec which Adobe Media Encoder does quite well.

Conclusion

SEO has changed over the years and will continue to change with Google algorithms coming out periodically. I believe exceptional quality content will remain the key to getting a high SERP position. Nothing comes easy in life and getting to the top of page one in Google search is no exception. Good luck and happy SEOing in 2016!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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SEO Methods

SEO-tips1

There are many articles on the internet explaining the SEO process and some of these can be somewhat confusing.  There are two parts to this process which is essentially on and off page SEO.  Putting your targeted keywords in the correct places on your web pages is very important before you can begin your internet marketing campaign.

On Page SEO

Social media internet marketing is the most important way to expose your products or services and acquire natural earned backlinks to your website which is required to get a great organic ranking on search engines.

When choosing your domain name, make sure to include one or two of your most important keywords. Determine how competitive your targeted are because you might have to use long tail keywords which are less competitive for better ranking.

Video internet marketing process is an important part of your SEO campaign as Youtube gets around 1 billlion visitors per month.  Your video should have a resolution of either 1280×720 or 1920×1080 and keep the length of around 5 minutes or less.  Your keywords should be in the video title as well as the description. The beginning of the video description should begin with a backlink to your website.

Each page on your website such have around 500 to 700 words of text with integrated keywords at 3% density.  If you have images, they should have an alt tag with a keyword as well.  To keep down page loading times use jpeg instead of png images as these are larger in file size.

Make sure to embed a video on your page as this can reduce your bounce rate as many visitors would rather watch a video than read 700 words of text.  Other things to consider when performing On Page SEO process is to make sure the H1, H2 and H3 (paragraph headings) contain your targeted keywords.  Also your web page file names (filename.html)  should contain your keywords as well.

Off Page SEO

Social media marketing tools I recommend are a Facebook business page along with other sites such as Pinterest, Linkedin, Blogger.com, Tumblr.com, WordPress.com and Youtube. You can also include a backlink to your website in your social media profile setup.

When posting your blog articles on your social media site, make sure to use variations of your targeted keywords as anchor text backlinks to different pages on your website for link diversity as you don’t want all your external backlinks pointing to just your homepage.

Contrary to popular belief, SEO is not complex because if you break down this process, it consist of preparing your website to be SEO friendly and implementing an off page internet marketing campaign to acquire more domain and page authority for your website.  Another thing to mention is that Google now requires all websites to be mobile friendly or get penalized on mobile searches.  I recommend Bootstrap for making your website mobile responsive.