SEO Methods


There are many articles on the internet explaining the SEO process and some of these can be somewhat confusing.  There are two parts to this process which is essentially on and off page SEO.  Putting your targeted keywords in the correct places on your web pages is very important before you can begin your internet marketing campaign.

On Page SEO

Social media internet marketing is the most important way to expose your products or services and acquire natural earned backlinks to your website which is required to get a great organic ranking on search engines.

When choosing your domain name, make sure to include one or two of your most important keywords. Determine how competitive your targeted are because you might have to use long tail keywords which are less competitive for better ranking.

Video internet marketing process is an important part of your SEO campaign as Youtube gets around 1 billlion visitors per month.  Your video should have a resolution of either 1280×720 or 1920×1080 and keep the length of around 5 minutes or less.  Your keywords should be in the video title as well as the description. The beginning of the video description should begin with a backlink to your website.

Each page on your website such have around 500 to 700 words of text with integrated keywords at 3% density.  If you have images, they should have an alt tag with a keyword as well.  To keep down page loading times use jpeg instead of png images as these are larger in file size.

Make sure to embed a video on your page as this can reduce your bounce rate as many visitors would rather watch a video than read 700 words of text.  Other things to consider when performing On Page SEO process is to make sure the H1, H2 and H3 (paragraph headings) contain your targeted keywords.  Also your web page file names (filename.html)  should contain your keywords as well.

Off Page SEO

Social media marketing tools I recommend are a Facebook business page along with other sites such as Pinterest, Linkedin,,, and Youtube. You can also include a backlink to your website in your social media profile setup.

When posting your blog articles on your social media site, make sure to use variations of your targeted keywords as anchor text backlinks to different pages on your website for link diversity as you don’t want all your external backlinks pointing to just your homepage.

Contrary to popular belief, SEO is not complex because if you break down this process, it consist of preparing your website to be SEO friendly and implementing an off page internet marketing campaign to acquire more domain and page authority for your website.  Another thing to mention is that Google now requires all websites to be mobile friendly or get penalized on mobile searches.  I recommend Bootstrap for making your website mobile responsive.

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