Video marketing is the future of content marketing and appears to be the best method of showing off your products or services on the internet. Youtube receives more than 1 billion visitors each month so no doubt this is a viable source of content marketing.
Cisco Corporation operates the backbone of the internet with it’s high tech routers and stated “video will account for 69% of all consumer internet traffic by 2017
Optimized videos on Youtube or Dailymotion can achieve good SERP results and this article explains why video is an important part of content marketing.
Youtube prefers high definition videos 1280 x 720 dpi or higher in resolution.
- Video title should contain targeted long tail keywords
- Video description should begin with http://www.yoururl.com for a backlink to your website followed by a description of the video with targeted keywords.
- Add video tags below the description with included long tail keywords
- Under advanced setting choose category, video language, recording date and under caption certification choose “this content has never aired on television in the US.
Dailymotion.com is another video sharing service limiting your video to 2 GB and 60 minutes. Frequency.com is like a video social bookmarking site where you can put all the video URL’s from Youtube and Dailymotion. Vimeo is similar with the exception you can only upload a certain amount of videos each month without paying for a subscription.
Embeding videos on your website and social media blogs engages visitors more which results longer stays thus reducing your site’s bounce rate. One thing to keep in mind when producing and editing your videos is to make sure the first 30 seconds grabs the visitor’s attention and total video length of around 3 to 4 minutes.