Social Signals Drive SEO?

Social Signals Drive SEO?

social-signals

There are many articles on the internet stating social signals is not an SEO factor but in my experience there is no doubt it plays a significant role when it comes to implementing a successful SEO strategy. There are several reasons social signals have an indirect and direct influence on your website SERP (search engine results page).

  • Quantity of social media shares and followers
  • Quantity of people who have you in their Google+ circles
  • Quantity and diversity of anchor text earned backlinks per blog post pointing to different pages on your website
  • Quantity of positive reviews on Google Local

Onsite Social Signal Elements Include:

  • Connect buttons (Follow on LinkedIn, Facebook Like, Twitter follow, etc.)
  • Onsite blog with targeted longtail keywords at 3%

Offsite Social Signal Elements Include:

  • Linkedin company page
  • Facebook business page
  • Pinterest business page
  • Company Youtube channel
  • Tumblr account
  • WordPress account

Launching your social media online presence

Register your business with the social media sites listed above and remember to list your website URL in your profile setup is one of the most important steps for internet marketing.

Set a goal to post at least one blog per day on each social media site. You can use the blog posts on your website but remember integrated anchor text backlinks should contain your targeted long tail keywords and point to different blog pages on your website. Use variations of long tail keywords so it doesn’t appear as keyword stuffing. Keywords should be around 3% of entire content.

Each blog should be around 500 words or more with at least one embedded Youtube video. Use images in your blog posts so Pinterest users can pin them. Use social media like, share or connect buttons which enable readers to follow you on Google+, Linkedin, Facebook and Twitter.

Quality Content

As you’re writing your blog posts, keep in mind your content must contain how your products or services can help people in their everyday lives as these visitors will more than likely share or re-pin your content and their followers as well. Best quality content keeps your visitors on your blog posts longer thus reducing your site’s bounce rate and improving your SEO. Remember, you are not trying to rank your blog posts but as a way of link building to increase your website’s page and domain authority.

Social media marketing is an important part of your internet marketing campaign to promote your content to a broad audience which helps drive a huge amount of visitors back to your website. There are many people who would rather watch a video instead of reading 700 words of text so I strongly recommend embedding a video below your blog post as this sends a signal to Google of excellent quality content.

Conclusion

I’ve been using social media for years as a way of increasing my website’s SERP with fantastic results. I write my own blogs since I know many SEO methods but If no one in your company is able to write blogs at 3% keyword density, I recommend hiring a professional marketing blogger. Good luck and happy social media marketing!

Link Earning vs Link Building

Link Earning vs Link Building

natural link building

So, your website design is finished and it’s time to acquire some high domain authority backlinks. Domain Authority is Moz’s algorithm metric for how well a domain is likely to rank in Google’s search results while Page Authority calculates the strength of an individual web page. Google’s page rank updates around every 3 months while Domain Authority updates about 2 times per month. Compared to Google’s page rank, Domain Authority is more accurate and gives better analytics of the website’s SEO performance.

This article is about building natural earned links, so let’s get started and I’ll give you some important information below to follow which just about guarantees an excellent SERP for your website.

Google rewards Webmasters who obtain natural earned backlinks by utilizing great content that keep visitors on your website. Algorithms are now smart enough to know the difference between easy and earned backlinks. There are some places on the internet that will submit your website to thousands of places for a fee, however, Google knows you can’t naturally earn this huge amount of backlinks in a short period of time and essentially most of these links may not be from high domain authority sites. Several hundred low quality links won’t equal the benefits you acquire from only a few high quality sites. A lot of people ask me “how do I obtain earned links naturally”? The answer is simply hard work and if you take the easy way, more than likely your site will get penalized by Google.

Social Media Marketing

There are many social media sites with high domain authority which are a gold mine for obtaining natural earned backlinks for your website pages. But first you need some informative blog articles on your website about your products or services that your social media blogs will link to (via anchor text) giving your website pages more page authority.

Your social media blogs must be eye catching with great content including your targeted keywords in the heading. Most will allow you to import an image from your website blog page URL which gives you a earned link as well. I would recommend giving this images an alt tag. In the body of your social media blog include your long tail keywords with anchor text links to revelant blog pages on your website. Don’t use the same anchor text keywords repeatedly as this will be considered keyword stuffing so spice it up with different anchor text keywords linking to different URL blog pages on your website giving you link diversity and page authority.

Just below your social media blog content, I would recommend embedding a Youtube video as this will give visitors more information about your products or services. Your goal should be to write blow out of the water blog articles that visitors will share and their followers as well increasing your backlinks exponentially.

There are contradicting articles on the internet stating social media signals don’t impact SERP, however, how many times have you done a Google search and in the results are Youtube videos or social media sites such as Pinterest and WordPress. I did a search for Denas Complex and on page one is the results below.

social media backlinks

As you can see there are 2 Blogspot, 2 WordPress and 1 Linkedin URL results which clearly shows social media sites have an impact on SERP if your blog articles incorporate original engaging content that visitors are looking for. So remember, natural link earning can be a long and tedious method of the SEO process but pays off in the long run and implementing black hat SEO techniques will only get your website penalized.