On Page SEO Guide
These are some SEO methods to consider for your web pages. Page loading time should be around 3 to 5 seconds so makes sure your embedded videos are not set to autoplay and keep images optimized at 72 dpi. Limit useage of .png images as these are the largest file sizes compared to .jpg images.
The goal is to keep visitors on your site as long as possible and keep them returning on a regular basis so quality content is by far the most important. I recommend about 500 words per page with a combination of pics and 1 or 2 embedded videos containing useful information about your products or services.
Make sure your website is mobile responsive because Google is now requiring this or face a penalty on mobile searches. Using Bootstrap framework to make your site responsive is by far the most popular method today.
Get a free Google Webmaster account which includes statistical analytics, and add HTML tracking code to the <head> section of each page.
One thing I failed to mention earlier is to have a separate web page for different long tail keywords. Also try to have these keywords in the URL yourdomain.com/pagenamewithkeywords.html of your web page.
Google like original fresh new content on a regular basis so add some new information to old pages or add new pages frequently making sure these new pages are included in your sitemap.xml file.
This process ensures your website is ready for an Off Page SEO campaign which makes your website search friendly. Below is some valuable information to help you implement on page SEO.
The most important first step is to choose your targeted keywords and then use Google’s keyword planner, https://adwords.google.com/KeywordPlanner, to find out the competition for your keywords. If your keywords have high competition, I recommend using long tail keywords. Let’s say you are a local business selling cars then your long tail keyword would be “Kia Hyundai sale in Columbus GA”. The included city and state keeps you from competing world wide for Kia and Hyundai.
Next, place these long tail keywords in the page title and description tags located in the <head> section of your page. The page description tag should be a descriptive and informative sentence about your business or services containing your targeted long tail keywords.
Place these keywords in your H1, H2 and H3 tags which should be bold and large font type. Your most important keywords should be in the first sentence of the first paragraph and keep keyword density around 3%. Image file names should contain your long tail keywords and the alt tag for that image as well.
Embed videos in your pages as this shows your products in action better than text or images. Videos are more engaging and visitors will stay on your site longer thus reducing your bounce rate.