SEO Mistakes to Avoid

Common SEO Mistakes To Avoid


SEO mistakes

SEO experts have used anchor text links with keywords to increase their SERP in the past, however, do not spam your anchor text links with the same keywords, spice it up with different words. Below are some methods you should avoid when implementing your SEO campaign.

Spammy Guest Blogging

There are spam guest blogging and legitimate guest blogging. Google will see guest post links that are not relevant to the site’s theme as spam.

Quanty of Links Over Quality

A few high quality PR9 backlinks is worth more than hundreds of PR1 backlinks so save time and concentrate on high quality backlinks.

Keyword Density

Long tail keyword stuffing gets penalized more frequently compared to head terms. Keyword density should be no more than 3% to the more content you have, the more keywords you can use. Use keywords which are relevant to the page’s title and description tag.

Don’t Rely on Backlinks and Ignore Original Quality Content

Long tail keyword stuffing gets penalized more frequently compared to head terms. Keyword density should be no more than 3% to the more content you have, the more keywords you can use. Use keywords which are relevant to the page’s title and description tag.

Do not use paid directories or server link farms to get your backlink or this might get you penalized from Google on search results.

Google always likes orginial fresh content so keep your website updated regularly and also update the date line in your sitemap file.

Guide to SEO

Guide to SEO

Guide to SEO

Choosing a Domain Name – Pick a domain name which contains your targeted keyword.  Domain Registration Length – Google considers domains which are paid several years in advance more legitimate than 1 year domains.

  • Page Title Tag – Besides the content, the page title tag is the second most important part of on-page SEO and should start with your most important keyword that is revelant for the page contents.
  • Description Tag – Not as important but still put keyword here.
  • H1, H2, H3 HeadingTags – These send a good signal to Google so make sure your keyword is here also. H1 is your top heading tag, H2 (which I don’t use much) is your subtitle heading and H3 is the paragraph heading. Make sure these headings are bold and contain your kewords.
  • Text Content – Important keyword should be in the first sentence of the first paragraph. Try to strive for 200 words or more breaking them up into individual paragraphs with an H3 tag. Use anchor text links in your content pointing to revelant content on other pages.
  • Keyword Density – 3% to 5%, too many can hurt you. Don’t over stuff keywords in your content, page title, description and headings tag.
  • Keywords – Use Google’s AdWord Key Planner to research your targeted keywords. Competitive keywords will be hard to rank for.
  • Duplicate Content – Identical content on other pages of your website can have negative impact to on-page SEO
  • Images – Make sure the filename, alt text and description contains keyword. Keep images optimized to a small file size. PNG transparent images can be quite large in file size so choose PNG-8 instead of PNG-24 which can reduce your file size by almost 50%.
  • Outbound External Links – Too many is detrimental to your SERP and is not a good practice for on-page SEO
  • Google Webmaster Tools and Analytics – Generate an HTML tracking code and embed in your web page which helps you find out what keywords Google is picking up from your page and their dominance as well. click here
  • Page Loading Speed – Google uses this as a ranking factor so keep it around 5 secs or less. Use this tool to check your page loading time click here
  • Quantity of Internal Incoming Links to a Page – Gives an indication of the page’s importance relative to other pages. Use different words for anchor text links on other pages pointing to this page.
  • URL Length – File path after the last / in the URL should no more than 3.5 words and contain your keyword.
  • External Backlinks – Incoming links to your website should be from high quality PR sites and never from server link farms.
  • Content Updates – Keep your page content updated regularly as Google keeps track of update frequency by reading the last modified line in the sitemap.xml file. Adding or removing sections is more important than just changing the order of a few words.
  • Sitemap – Set page change frequency to daily or weekly and page priority accordingly.
  • Mobile Friendly – Your responsive web design site will have an edge in mobile device searches. Google has a mobile friendly test. To view your website on different mobile devices check here

SEO Tips and Tricks

SEO tips and tricks

SEO Tips & Tricks//

SEO is an ongoing process and not something you do for awhile and quit after you’ve achieved your ranking goals. It’s like having a baby which you have to nuture, spend a lot of time with and requires a lot of attention. Google likes fresh original content on a regular basis and many websites have been knocked down from page one of Google searches due to complacency and not keeping it updated with new engaging content so visitors keep returning to your site as well as new visitors. Visitors to your site may have a short attention span so embedded videos and pics engage more efficiently than text alone.

SEO professionals can be quite expensive mainly due to the amount of time involved implementing this process. Another method which is quick but expensive is to buy Google Adwords, however, if your targeted keywords are very competitive, you can spend thousands in a short period of time. This article will go over the steps you should take to achieve excellent organic SERP (search engine results page).

Before implementing an off page SEO campaign, I recommend performing an on page SEO which basically insures your website is optimized with your targeted keywords in the correct places. If the keywords you wish to use are highly competitive, I recommend using long tail keywords. One important thing to keep in mind is different pages should have different keyword targets and the page.html name should contain this targeted keyword along with the city and state if you are a local business.

As mentioned before, Google likes original fresh content so keep your site updated on a regular basis and try to have around 300 to 500 words per page with embedded videos which engages visitors more and reduces your page bounce rate.

Site structure with easy navigation is important to give visitors a pleasant experience making it easy to find what they are looking for. Check for broken infrastructure links as Google will pickup on this when your site is crawled by Googlebot.

Applying for a free Google Webmasters account is extremely important in order to view analytics and statistics about your website. In the analytics section you can generate Google html tracking code which is placed in the head section of your web page.