SEO Methods For Success!

SEO Methods For Success!

seo-methods

Have a new business and want a website on page one of Google searches and ask yourself where do I start?  Maybe your selling products and want a shopping cart on your website and confused how to setup Ecommerce?  Maybe you are using a web design template or want to contact a web design expert?  Maybe you want to learn how to do on page or off page SEO or hire an SEO expert which can be quite expensive.  So many questions can make your head spin so you spend many hours on the internet doing research and it even gets more confusing.

It takes many years to learn this entire process so don’t risk your possible success by trying to do it yourself.  So the dilemma is where can I find a reputable web design and SEO professional company  that will do a good job and not rip me off?  If you talk to a representative who answers all your questions and not in a hurry to get you off the phone or pressures you to sign up for the most expensive package, they are most likely a honest and reputable company.   I would then ask to speak to some of their past customers and if they refuse, hang up and continue with other prospects.  An SEO company relies on its reputation for success and of course what goes around comes around.  Success of a company depends on  the experience, intelligence and motivation of its employees.

Choose your domain name wisely which should be short and easy to remember containing your most important keyword.  There are low and high competitive keywords so if you are choosing a high competitive keyword, you might want to consider long tail keywords.  For example if you are selling leather boots, you might want to consider targeting certain cities as opposed to competing with  companies selling leather boots in all 50 states.  So if you are a company in Columbus, GA selling leather boots then your longtail keywords would be “leather boots Columbus, GA”.  Now your chances of obtaining SERP excellence for this certain city would be greater than being on page one of Google for cities in all 50 states that sell leather boots.

On Page SEO For Web Pages

Now that you’ve chosen your domain name and longtail keywords, it’s time to make your website mobile responsive on all devices since Google now requires this as of April 21, 2015 or face a ranking penalty on mobile searches.   Before implementing the internet marketing process, make sure to perform on page SEO for your website.  This ensures you’ve correctly placed keywords in your page title and description meta tags in addition to H1, H2 and H3 tags as well.  Your URL filenames should also include your longtail keywords.  The understanding of SEO process consist of many variables that work hand in hand to make your website appears on page one of searches.

Make sure your web pages contain 600 or more words of content with embedded videos and if you have images, give them an alt tag description containing your keywords.  Videos are so important because they show your products and services in action much better than text and images thus reducing your website bounce rate.

Website loading speed is now a part of the ranking algorithm so limit javascript and third party call to actions such as social media widgets.  Optimize your jpeg images to 96 dpi and limit png transparent images as they can be large in file size.

Internet Marketing Strategy

Social media marketing process to expose your website to millions of potential customers which can be very confusing since a lot of information on the internet is conflicting and biased.  No doubt social media marketing is by far the best method of content marketing.  I would suggest saturating social media sites with blow out of the water blog articles explaining how your products or services are the best value for the money.  In these articles you can implement anchor text links back to different pages on your website to increase your and domain authority thus increasing your SERP.

Conclusion

One last important suggestion is to apply for a free Google Webmaster Tools account to get periodically statistical reports for your website including visitors per day, bounce rate, keyword priority, total backlinks and much more by including some HTML tracking code in the head section of your web pages.  Good luck with your SEO campaign and don’t hesitate to contact me if you have any questions.

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SEO 2016

seo-2016

After the Google Panda and Penguin algorithms, a lot of SEO professionals  now understand it’s not beneficial to implement keyword stuffing or thin content as this will undoubtedly hinder your chances of obtaining an excellent SERP. Blog articles in the past, at around 400 words, was accepted as quality content but now they have raised the bar to around 800 words. Your blog articles must be blow out of the water informative explaining how your company’s services or products provide consumers with quality at competitive prices.

Optimize Your Web Pages For SEO

There are a lot of controversy about EMD (exact match domains) which are keyword rich domains but I believe they give your visitor a better idea of what your website is about. My recommendation is to use 1 or 2 keywords in your domain name and of course short domain names are easier to remember.

I can’t stress the importance of choosing revelant keywords that people will use in search engines to find your website. If these keywords are very competitive, you might want to use long tail keywords instead which are less competitive. You can visit https://adwords.google.com/KeywordPlanner to do research on your prospective keywords. Keep your keyword density at no more than 3% of your total content per web page. As mentioned in my other articles, page meta title, description, H1, H2 and H3 tags should also include your targeted keywords.

Google uses page loading time as one of the ranking SEO methods and very important on mobile devices so don’t have any embedded videos configured for autoplay. If you have a sliding banner, limit the number of images and optimize them at 72 dpi. Don’t forget image alt tags should also contain your keywords. Also limit javascript as these can make a request to a third party server which fails to respond. You can test your web page loading speed by clicking here.

This past April 21, 2015, Google released a new mobile friendly ranking algorithm which gives a ranking boost to mobile friendly websites in mobile search results. I’ve been using Bootstrap to design mobile responsive websites since May of 2015 and found many free plugins on github.com to expand its capabilities.

Social Media Marketing

Social media sites are a great way of acquiring natural earned backlinks for great SERP within 4 to 6 months. When posting blog articles, use anchor text backlinks for different variations of your targeted keywords which should be revelant to the web pages you are linking to on your website. Most social sites have a profile setup where you can add the URL of your website giving you another backlink. I recommend creating a Google+ business page, Facebook business page, Pinterest, Tumblr, Blogspot, Linkedin, etc. Another way to get some good backlinks is using social media marketing bookmarks such as delicious and Google bookmarks.

Setting up a Google Webmaster account allows you to get analytical reports for your website which includes bounce rate, visitors per day, percentage of new and returning visitors, crawl errors, number of incoming external links and keywords picked up by Google. You can generate html tracking code which is put in the section of every web page. Also register your business name and address to get a position on Google maps.

No doubt video marketing is essential to the internet marketing process. I have talked with many SEO professionals that don’t create promo videos which I would definitely consider since Youtube gets over 1 billion visitors per month. Your video title should contain your targeted keywords as well as the description and tags. Begin the description with your website URL to get a backlink. Encode your video at 1920×1080 resolution with the H.264 codec which Adobe Media Encoder does quite well.

Conclusion

SEO has changed over the years and will continue to change with Google algorithms coming out periodically. I believe exceptional quality content will remain the key to getting a high SERP position. Nothing comes easy in life and getting to the top of page one in Google search is no exception. Good luck and happy SEOing in 2016!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Want to be an SEO Expert?

Want to be an SEO Expert?

seo-expert

Domain Names

There are many factors that one should consider if you want to become an SEO expert.  Because the domain name itself is a ranking factor that search engines consider when determining SERP, I would recommend including your most important targeted keywords and a .com would be better than a .net, org, info as it helps with brandability.  We all know .com is more common, looks more authoritative and our brain is wired to think .com.  Avoid hyphens in your domain name as this detracts from credibility and can considered as a spam indicator.  When selecting a domain name remember to make it short and easy to remember.

ON Page SEO

Before considering an Off Page SEO method process, I highly recommend performing an On Page SEO for your website.  The most important first step is choosing your targeted keywords and determine how competitive they are by using Google’s keyword planner at https://adwords.google.com/KeywordPlanner.  If your keywords are very competitive nationally then include your city and state which results in long tail keywords.  These keywords should be included your page meta title, description, H1, H2, and H3 tags as well.  For your entire website, keep your keywords around 3% density to avoid keyword stuffing as Google frowns up this and can hurt your SERP.

Excellent quality content is an important part of On Page SEO so I recommend around 400 words of text per page with integrated keywords and include embedded videos as this will keep visitors on your website longer thus reducing your page bounce rate. Keep jpeg images at 72 dpi and limit the usage of .png image as these will be larger file size resulting in a longer page loading time.  Also don’t forget to give your images an alt tag description.

Implement a Blog on your website as this will be an important part of your Off Page SEO process as I will explain later in this article.  Your Blog articles should include 3% keyword density and explain in detail how your products or services can help people in their everyday lives.  Your web page filename  seo-columbus-ga.html should also include your targeted keywords. Good navigation and internal linking is also an important factor.

As of April 21, 2015 Google is now requiring websites to be mobile friendly or face a ranking penality on mobile searches.  I recommend using Bootstrap which is an open source framework of HTML 5, Javascript and CSS which allows web pages to adjust automatically on any type of screens from cell phones to large LED monitors.  You can find many free plugins for Bootstrap on github.com  which can enhance your responsive web design project.

I highly recommend getting a free Google Webmasters account which links your website to Google Analytics allowing you to generate a Google tracking html code which you will embed in all your web pages.  This allows you to receive frequent analytical reports from Google showing statistics about your website such as bounce rate, visitors per day, derived keywords and much more!

Off Page SEO

So now you’ve implemented On Page SEO for your website and ready to begin your internet marketing campaign.  Social media has become a great avenue for acquiring important backlinks needed to improve your website’s domain and page authority. Some of the social media sites I use are Google+ communities, Pinterest, Blogspot, Linkedin, Tumblr, Facebook, Twitter and Youtube.

After you’ve setup your social media sites, it’s time to start posting Blog articles.  Each article should contain around 500 words of text or more with embedded videos.  Again, keep your targeted long tail keywords around 3% density and not only in the body but in H1, H2 and H3 tags as well.  Use these long tail keywords as anchor text backlinks to related Blog pages on your website giving them more domain authority.  Make sure to use variations of anchor text so it doesn’t appear as keyword stuffing.  You can post the same Blogs you have on your website but make sure all anchor text links point to different Blog pages on your website.

Video internet marketing is an important part of the Off Page SEO process so I highly recommend posting many videos on Youtube, Daily Motion, Vimeo and frequency.com.  Include your targeted keywords in the video title, description and tag area.  Since Youtube likes HD video, render your videos at 1920×1080  or 1280×720 resolution.  Adobe Premiere, which is my favorite, has many different Youtube render presets.

Conclusion

As described above, SEO is a combination of On Page and Off page search engine optimization and is no doubt a long tedious process which is why SEO professionals are  expensive.  If this process is implemented correctly, you can expect to see excellent SERP results in a matter of 4 to 6 months.  Good luck and happy SEOing!!!

 

 

Is Social Media Marketing Effective?

Social Media Marketing

social media marketing

Social media marketing is a large part of SEO and is the most effective and least expensive way of marketing your products or services. The first step of this process is to write blog articles explaining how your products can help people in their everday lives which will help you target specific search keywords. Let’s say a visitor is searching on a social media site for sports injuries, then write your article explaining how your services or products can help with this. Or you might specialize in holistic medicine so each of your articles would target different types of illnesses.

Quality Content

Your social media articles should have blow out of the water quality SEO content people are looking for. There is no doubt videos have the capability to show your products in action compared to just text. Many people either have limited time or short attention span so I recommend embedding a Youtube video below your article text. Keep your video marketing to around 3 to 5 minutes and the first 30 seconds must grab the visitor’s attention. The output format of your videos should be MPEG-4 AVCHD 1920 x 1080 en encoded with H.264 codec which Adobe Premiere will do quite nicely.

If your social media marketing article has great quality content, visitors will share it and their followers as well increasing the visibility of your products exponentially. To keep visitors returning to your social media site frequently, write new articles on a regular basis.

Posting your articles on different Google+ communities can dramatically increase your product exposure to people around the world. Below are some social media sites you can post your articles:

  • Setup a Facebook business page
  • Setup a Google business page
  • Create boards and pins on Pinterest
  • Blogspot.com is owned by Google and a great place to post your articles – create a different URL for each article
  • WordPress.com is one of the oldest and most popular social media sites
  • Tumblr is owned by Yahoo and has over 248 million blogs
  • Linkedin is a business social networking site since 2003 and has approximately 75 million visitors per month
  • Youtube was purchased by Google for $1.65 billion dollars and has over 1 billion visitors per month. If your videos are SEO optimized correctly, they can show up on Google search results.
  • Dailymotion.com is Google’s competitor which allows for longer videos at 60 minutes with a resolution up to 1280 x 720
  • Frequency.com is basically a video database where you can submit your video URL’s from Youtube or Dailymotion

Conclusion

Writing informative and engaging articles for your social media pages is definitely the way to go for content marketing. One thing Google frowns upon is plagiarism so write articles in your own words to alleviate the possible of your blogs being penalized on searches.