How to Write Great Quality Content for Blogs

How to Write Great Quality Content for Blogs

quality content for SEO

Quality Content For SEO//

SEO geeks know quality content is the one of the major factors when implementing internet marketing and many people ask me “what is great quality content”? Blogs containing 500 to 800 words integrated with your targeted long tail keywords can be good for SEO but will your visitors read the entire article if it’s long winded and not informative? Great internet marketing is a result of providing outstanding content which attracts visitors and keeps them returning on a regular basis. We all know people search the internet for information and one must provide the best possible blow out of the water content to attract and keep visitors returning to your blog or website.

Target Different Audiences

If you are pushing your products or services, write your blog content to target different audiences. Let’s say your company sells biomedical feedback devices that helps with tinnitus or elderly people with arthritis. Obviously your 2 blogs would be about what causes arthritis and tinnitus and how your products can help with the symptoms. Or maybe a blog about sports injuries with information how your products help with those as well.

Video Content

There are a percentage of people who would rather watch a video than read and this is why a video marketing campaign should be part of your blog or website content. Youtube has proven this with over 1 billion visitors per month. The best method I’ve found is to embed a Youtube video just below your blog article so you cater to those who want to read, watch a video or both. I recommend keeping your video around 3 to 5 minutes for those having a short attention span or with limitied time on hand.

New Quality Content Frequency

Write new and interesting blog articles on a regular basis as this will keep visitors returning and more than likely will follow and share your content on their social media pages which can dramatically give your website or blog more page authority resulting in a better search engine page results.

Conclusion

Remember the goal is not to write about how your products/services are less expensive than your competitor or brag about your company. Write informative articles about how your products/services can help visitors with their everyday life. Determination and imagination is the key to writing great SEO quality content that visitors are looking for!

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Social Media Marketing

Social Media Marketing

social media marketing

Internet marketing for your products or services was rather difficult prior to the onset of social media. With the right social media marketing campaign there is no doubt you can achieve success beyond your expectations. Many of these sites have a high domain authority which can give your ecommerce site an excellent SERP (search engine ranking position). But of course the first question is how do I get started?

First make sure your website is optimized and ready for a social media campaign.

  • Is your website mobile responsive?
  • Have you implemented On-Page SEO for your websites?
  • Does your website contain engaging original content?
  • Minimum of 300 words per page with keywords in the H1, H2 and H3 tags
  • Most important keywords in the first sentence of the first paragraph
  • Long tail keywords in the page title and description meta tags
  • Does your website contain embedded videos about your products or services?
  • Have you implemented Google Analytics?
  • Easy navigation with no broken links

Next write informative articles about your products or services with promo videos showing your products in action. Setup social media accounts on Facebook, Google+, Pinterest, Linkedin, Tumblr, Blogger.com, WordPress and Youtube. As I’ve mentioned before in other articles, text and pics alone will not engage visitors to stay on your website and reduce your site’s bounce rate. Articles you generated for these social media pages should have embedded as well. Make sure each blog is around 400 to 500 words and include anchor text backlinks in the body of your text to different pages on your website pages giving them more page authority.

Social media marketing is not something you do until you achieve your targeted SERP. New blogs need to be added on a regular basis because Google loves new content as this engages customers to keep coming back to your blog.

Conclusion

Using social media marketing to increase your website’s page authority is how you achieve excellent SERP because visitors who follow your blog will result in their followers linking back to your blog increasing your backlinks exponentially to your website.

Master’s SEO Guide

Master’s SEO Guide

SEO

SEO is a method to make sure your website is Google friendly and can be found easily on search engines.  This process can be very expensive and if you hire an expert, ask for references or you might be out alot of money with no results.

Social media marketing seems to be the best way of getting information about your services or products to the public and is an efficient way of content marketing.

As mentioned before, Google likes original fresh content so keep your site updated on a regular basis and try to have around 300 to 500 words per page with embedded videos which engages visitors more and reduces your page bounce rate.

Site structure with easy navigation is important to give visitors a pleasant experience making it easy to find what they are looking for. Check for broken infrastructure links as Google will pickup on this when your site is crawled by Googlebot.

Applying for a free Google Webmasters account is extremely important in order to view analytics and statistics about your website. In the analytics section you can generate Google html tracking code which is placed in the head section of your web page.

  • Guest Blogging– This is still a viable source of backlinks, however, make sure the blog is relevant to your product or services and has a high domain authority.
  • Social Media
    • Alot of online articles state social signals are not backlinks, however, I have to disagree since I’ve used this method and obtained excellent SERP. Google Webmaster Tools backlinks section shows many links from alot of social media places such as Pinterest, Tumblr, Linkedin, Blogspot, Google+, etc. Click on the image below to view a snapshot of Google Webmaster Tools backlinks section.
    • Write original engaging articles pertaining to your products or services, including embedded videos, posting them on all your social media sites. Each article you post should include anchor text pointing back to different pages on your website giving them backlinks and page authority. Do not repeat over and over the same anchor text words; spice it up alittle with different long tail keywords.
    • If your article content is very informative, visitors will re-pin, follow, or link to it as well as their followers, increasing your backlinks exponentially.

Video MarketingThere are many video sharing services on the internet such as Youtube and Dailymotion where you can also obtain backlinks. The first line of video description should start with your url and continue with your video description including targeted keywords. If your videos are optimized properly, they can show up in Google’s search engine results.

Domain Authority//

Since Domain authority consist of many different metrics, the best method of improvement is to improve your overall SEO. Back links are the most important factor calculating your Domain Authority score. You should focus on building high quality do follow backlinks from high PR sites. Avoid server link farms and paid directories. Guest blogging on blogs with higher DA than yours is an excellent way to increase your website DA, however, be cautious about using the same link anchor text repeatedly; change your words around. Make sure you get do follow backlinks from your guest post.

Social Media

Google’s algorithm includes a social media factor affecting the DA and SERP of websites. Your articles on these social media sites, with unique high quality content, will shared by your followers which in turn will be shared by their followers resulting a better DA. Don’t forget to include some link anchor text in your articles pointing back to your website pages that are revelant to the article.

Internet Marketing Strategies

Professional Internet Marketing Strategies

Internet MarketingPrior to the introduction of the internet, brick and mortar stores were surviving rather well taking into consideration the overhead costs. When Amazon, Ebay and many more online stores came onto the scene with lower prices, brick and mortar stores starting feeling the pinch. The reason these online stores can offer lower prices is because of several reasons.

• Online stores are open 24×7
• No nationwide building leases with associated expenses
• Less employees – only needed for distribution centers
• People can shop from the comfort of home

Obviously americans have less money due to the present economic situation so we look for the best prices available and the internet allows us to do that quickly without driving around using up expensive gasoline.

SEO

Internet marketing works hand and hand with SEO (search engine optimization) because this is a method to expose your services or products to consumers online. One can have the best looking website in the world but if you can’t be found on search engines, your online business is destined for failure. Web designers may or may not also be SEO experts so I would suggest asking upfront about this option because you could ultimately end up hiring a third party to implement your SEO requirements.

Cisco Corporation provides the backbone of the internet and stated within the next 5 years, 75% of the internet will be video content so this is definitely part of your internet marketing campaign. Undoubtedly, compared to text and pictures, videos are a much more efficient method of showing off your products in action. There are a number of online video sharing websites and increasing yearly.

Social media content marketing has increased dramatically in the past decade and provides an excellent method of exposing your products or services. Writing informative articles that engage visitors and posting on social media sites with anchor text backlinks to your website can dramatically help your presence on search engines.