Video Marketing

Video marketing is the future of content marketing and appears to be the best method of showing off your products or services on the internet. Youtube receives more than 1 billion visitors each month so no doubt this is a viable source of content marketing.

Cisco Corporation operates the backbone of the internet with it’s high tech routers and stated “video will account for 69% of all consumer internet traffic by 2017

Optimized videos on Youtube or Dailymotion can achieve good SERP results and this article explains why video is an important part of content marketing.

Youtube prefers high definition videos 1280 x 720 dpi or higher in resolution.

• Video title should contain targeted long tail keywords
• Video description should begin with http://www.yoururl.com for a backlink to your website followed by a description of the video with targeted keywords.
• Add video tags below the description with included long tail keywords
• Under advanced setting choose category, video language, recording date and under caption certification choose “this content has never aired on television in the US.

Dailymotion.com is another video sharing service limiting your video to 2 GB and 60 minutes. Frequency.com is like a video social bookmarking site where you can put all the video URL’s from Youtube and Dailymotion. Vimeo is similar with the exception you can only upload a certain amount of videos each month without paying for a subscription.

Embeding videos on your website and social media blogs engages visitors more which results longer stays thus reducing your site’s bounce rate. One thing to keep in mind when producing and editing your videos is to make sure the first 30 seconds grabs the visitor’s attention and total video length of around 3 to 4 minutes.

Social Media Marketing

Internet marketing for your products or services was rather difficult prior to the onset of social media. With the right social media marketing campaign there is no doubt you can achieve success beyond your expectations. Many of these sites have a high domain authority which can give your ecommerce site an excellent SERP (search engine ranking position). But of course the first question is how do I get started?

First make sure your website is optimized and ready for a social media campaign.

• Is your website mobile responsive?
• Have you implemented On-Page SEO for your websites?
• Does your website contain engaging original content?
• Minimum of 300 words per page with keywords in the H1, H2 and H3 tags
• Most important keywords in the first sentence of the first paragraph
• Long tail keywords in the page title and description meta tags
• Does your website contain embedded videos about your products or services?
• Have you implemented Google Analytics?
• Easy navigation with no broken links

Next write informative articles about your products or services with promo videos showing your products in action. Setup social media accounts on Facebook, Google+, Pinterest, Linkedin, Tumblr, Blogger.com, WordPress and Youtube. As I’ve mentioned before in other articles, text and pics alone will not engage visitors to stay on your website and reduce your site’s bounce rate. Articles you generated for these social media pages should have embedded as well. Make sure each blog is around 400 to 500 words and include anchor text backlinks in the body of your text to different pages on your website pages giving them more page authority.

Social media marketing is not something you do until you achieve your targeted SERP. New blogs need to be added on a regular basis because Google loves new content as this engages customers to keep coming back to your blog.

Conclusion

Using social media marketing to increase your website’s page authority is how you achieve excellent SERP because visitors who follow your blog will result in their followers linking back to your blog increasing your backlinks exponentially to your website.