How to Write Great Quality Content for Blogs

Quality Content For SEO//

SEO geeks know quality content is the one of the major factors when implementing internet marketing and many people ask me “what is great quality content”? Blogs containing 500 to 800 words integrated with your targeted long tail keywords can be good for SEO but will your visitors read the entire article if it’s long winded and not informative? Great internet marketing is a result of providing outstanding content which attracts visitors and keeps them returning on a regular basis. We all know people search the internet for information and one must provide the best possible blow out of the water content to attract and keep visitors returning to your blog or website.

Target Different Audiences

If you are pushing your products or services, write your blog content to target different audiences. Let’s say your company sells biomedical feedback devices that helps with tinnitus or elderly people with arthritis. Obviously your 2 blogs would be about what causes arthritis and tinnitus and how your products can help with the symptoms. Or maybe a blog about sports injuries with information how your products help with those as well.

Video Content

There are a percentage of people who would rather watch a video than read and this is why a video marketing campaign should be part of your blog or website content. Youtube has proven this with over 1 billion visitors per month. The best method I’ve found is to embed a Youtube video just below your blog article so you cater to those who want to read, watch a video or both. I recommend keeping your video around 3 to 5 minutes for those having a short attention span or with limitied time on hand.

New Quality Content Frequency

Write new and interesting blog articles on a regular basis as this will keep visitors returning and more than likely will follow and share your content on their social media pages which can dramatically give your website or blog more page authority resulting in a better search engine page results.

Conclusion

Remember the goal is not to write about how your products/services are less expensive than your competitor or brag about your company. Write informative articles about how your products/services can help visitors with their everyday life. Determination and imagination is the key to writing great SEO quality content that visitors are looking for!

Video Marketing

Video marketing is the future of content marketing and appears to be the best method of showing off your products or services on the internet. Youtube receives more than 1 billion visitors each month so no doubt this is a viable source of content marketing.

Cisco Corporation operates the backbone of the internet with it’s high tech routers and stated “video will account for 69% of all consumer internet traffic by 2017

Optimized videos on Youtube or Dailymotion can achieve good SERP results and this article explains why video is an important part of content marketing.

Youtube prefers high definition videos 1280 x 720 dpi or higher in resolution.

• Video title should contain targeted long tail keywords
• Video description should begin with http://www.yoururl.com for a backlink to your website followed by a description of the video with targeted keywords.
• Add video tags below the description with included long tail keywords
• Under advanced setting choose category, video language, recording date and under caption certification choose “this content has never aired on television in the US.

Dailymotion.com is another video sharing service limiting your video to 2 GB and 60 minutes. Frequency.com is like a video social bookmarking site where you can put all the video URL’s from Youtube and Dailymotion. Vimeo is similar with the exception you can only upload a certain amount of videos each month without paying for a subscription.

Embeding videos on your website and social media blogs engages visitors more which results longer stays thus reducing your site’s bounce rate. One thing to keep in mind when producing and editing your videos is to make sure the first 30 seconds grabs the visitor’s attention and total video length of around 3 to 4 minutes.